• vanitalabra

Made In France: Seducing the Cosmetics Industry Abroad

Updated: Dec 24, 2020

“Made in France” is a prominent label in the cosmetics and fashion industries. France always provides high-quality, trendy cosmetics and fashion products. Even in a global pandemic, France is raising its cosmetics business. As a health and beauty wholesale distributor, Wilbiz is also playing a significant role in this.

All distributors in France export a large number of beauty products. However, in 2016, the French export amount crossed 12 billion euro. In 2019, it reached 16 million euro. Still, France is the number one global exporter of cosmetics. Others in this list are Germany, the United Kingdom, Spain and Italy.

What Products do France Export?

In the cosmetics industry, France exports skin care, perfume, lipsticks and other makeup accessories. The most exciting part is, one survey presents that more than 50% of French products are exported globally.

Exporting skincare products have increased by 47% in the last couple of years. At the same time, makeup accessories are the top shipped items and have increased by 90% over the last five years.

What is the Secret?

The research, development and distribution channel is vital in the French cosmetics industry. This is the secret. According to FEBEA, Every year, 180 new companies start their journey in France.

Moreover, large companies invest a significant amount in science and technology to innovate the product qualities. That is why; patients filed from France have increased in considerable numbers.

What is the Role of Distributors?

All beauty product distributors are playing an important role. Our job is to maintain the supply chain. As we have already said, 180 new companies are coming, so it is essential to cooperate with them as well.

There are many established brands in France, and now small brands cannot compete with these large fishes. They need the help of a strong distribution channel.

Wilbiz has been in this business for years and served thousands of happy customers. We have experienced team members who are doing well even in this pandemic, maintaining all regulations.

If you are a small business owner and looking for an international distributor in France, then contact us. We will cooperate with you to promote your brand and market your products.